We’ve just finished 77 search engine pages for a client. They have been indexed and are already driving traffic to the site.

Before we started, the site had 0 (yes, 0) visitors to the site. Already the site is generating 4 to 6 visitors per day and growing. These are visitors that have typed in the exact keywords for the services the client provides.

If you’d like more information and to see examples of these pages and search engine results, please call me on freephone 0800 311 2135.

D.

Things are pretty hectic here.

We’re focusing on three areas:

1) Web Design - Great graphic design with funky layouts.

2) Web Programming - Anything that needs to happen in the background eg. enquiry form submissions, newsletter sign ups, questionnaire handling etc.

3) Search Engine Optimisation - Promoting websites in search engines etc.

All good fun - give us a call on freephone 0800 311 2135 - we’d be pleased to help you.

D.

One of the most asked questions when it comes to websites is:

“How do I get more website traffic?’

Here are 6 ways (there are loads more too!):

1) Promote your website address offline. Use it on business cards, vehicle signs, mailings, brochures and in articles.

2) Always quote your website address in email and forum signatures eg:

David Lowe
Managing Director
Maximum Web Profits Limited
http://www.maximumwebprofits.co.uk/
“Helping Small Businesses To Win On The Web”

3) Add a blog to your website. Blogs provide a way of getting web pages listed faster into search engines. A carefully worded and focused blog could be indexed in under 48 hours. A standard web page could take several weeks.

4) Add keyword focused pages to your website. Each page contains interesting content that is focused around a single keyword phrase. You should aim to have 100+ keyword pages on your site. The more pages you have, the more change you will have of the pages being listed, being searched on and being visited.

5) Add a sitemap to your site. Search engines will use a sitemap to drill down into the rest of the pages on your site. Without one, you rely on the search engine following page links etc which is less reliable. With one, you’ll find that all your website pages are indexed and potentially listed. Much better.

6) Use a good (no, a great) website analytics system. By knowing who is visiting your website and where they came from, you can refine and improve the way you attract traffic.

Hope these help.
D.

A blog on a website is a powerful asset for fresh content and search engine listings.

Your blog should be focused and relevant to your product or service and give valuable information to your audience.

By carefully selecting the blog topic, you can choose keywords that will be picked up by the search engines and used to drive traffic to your site.

Our previous blog posting (here) was posted on the 24th June 2008 and was listed in the search results of Google today (26th June). It shows that Google loves fresh content and will list it quickly.

This is great news as it means targetted traffic is being driven to your site super quick.

There are several blog packages available although our preferred blog is Wordpress (www.wordpress.org). This can be easily installed on your site and will be up and running within minutes.

Have fun!
D.

Search engine optimisation is one of the services that we enjoy delivering for clients. Mainly for two reasons:

1) We enjoy the challenge!

2) We enjoy it when the client sees success through the work we have done.

We have spent alot of time working on how we create the keyword optimised pages and how we get them listed in Google (and other search engines).

Sometimes Google does it’s own thing and lists a page in a different keyword search to the one we were aiming for. Because of the complexity of the way Google analyses and indexs pages, it is impossible to get it right everytime.

However, here’s an example of when it does go right:

washing machines parts evesham
How To Correctly Indentify Your Washing Machines Parts For Replacement.
www.lenchservice.co.uk/washing_machines_parts_evesham.php - 9k -

This is an extract directly from the Google search results page. This entry is in position number 1 for the keyword phrase ‘washing machines parts evesham’.

There are three parts to the results displayed above:

1) The keyword phrase - ‘washing machines parts evesham’

This simply displays the keyword phrase. This is taken from the keyword meta tag inside the html page code:

meta name="keywords" content="washing machines parts evesham"

2) The page description - ‘How To Correctly Indentify Your Washing Machines Parts For Replacement.’

This is the description of the page. It is vital that it contains the keyword phrase and reads as an enticement to encourage a click through to the web page. It is taken directly from the description meta tag inside the html page code:

meta name="description" content="How To Correctly Indentify Your Washing Machines Parts For Replacement"

3) The web page name - ‘www.lenchservice.co.uk/washing_machines_parts_evesham.php’

This is the actual name of the web page. It contains the keyword phrase spaced using an underscore (_). The underscore is important because it allows the search engine to ‘read’ the individual words within the web page name.

The way Google has picked up the various elements of the meta tags and web page name shows how important it is to make sure these elements are always within your web pages.

Without them, Google will make a best guess of what the page is about - and it could be way off!

D.

How to write a keyword sensitive page that get’s listed by Google

Search engines like Google are interested in relevant content. They have sophisticated techniques to vet each page to determine what the page is about and how relevant it is to the major keywords on the page.

It’s logical to think that a page with a wide range of keywords on is not going to work as well as a page with a narrow range of keywords on. Here’s why.

Let’s say you have a page about bird watching. You might use the keywords bird watching, twitching, birds, bill oddie, rspb and binoculars. This is ok, but what is the search engine going to list the page against?

It is much better to narrow down the keywords perhaps to bird watching, birds and twitching. This page would be much easier to write and the search engine is more likely to list it against the correct keywords.

Once you have a narrow keyword list, you can write the page.

Your keyword phrases need to be used carefully on the page. It is not acceptable just to list the words repeatedly down the page.

You have to provide content that is liked by the search engines and your visitors. It has to make sense and be motivating to the visitor.

The meta tags need to be used to direct the search engines to the relevant content on the page. It’s paramount that this process is done consistently across the pages so that it provides maximum benefit.

D.