We’ll be investing more time into making our email marketing system (the Maxweb Marketing By Email System) even better.

We need a tool that our clients can use on a regular basis to keep in touch with their prospects and clients.

We’ve already brainstormed some key enhancements and will be adding these over the next few days. More will come after that.

I’ve wanted to bring this system in house for some time now so it’s great to be moving this project forward.

I look forward to announcing the enhancements as they are implemented.

If you’ve got any burning features you’d like to suggest, call us on freephone 0800 311 2135 or email support@maximumwebprofits.co.uk.

D.

Our email marketing system is developing nicely and being used regularly by our clients.

Being able to send an email to your email list - whenever you want - is a great way to keep in touch.

Our system uses a ‘double opt in’ process so that each email address added to your list is verified before being finally authenticated. This means that only valid email addresses are kept on the list and you meet the ’spam’ laws.

We’ve integrated the ‘Email All Subscribers’ into our Web Update 365 system which means it’s really easy to send out an email. Each email sent is fully tracked so we have an audit trail.

Each email has an ‘unsubscribe’ link - which is mandatory in today’s spam aware society. The removal is instant so you won’t be accused of sending spam.

You should be emailing your list every three weeks to get the best benefit from your marketing.

Talk to us (freephone 0800 311 2135) and we’ll show you the way…

D.

Generally speaking you will have three types of visitor to your website:

Type 1 - Those that want to do business with you now.

Type 2 - Those that want to do business with you later.

Type 3 - Those that will never do business with you.

Type 1 visitors will make contact with and will be proactive - you just need to take the sale.

Type 2 visitors will sit on the fence and may not make contact with you. It is these types of visitor that you should implement as gentle sales conversion tool.

It’s called a free mini-course.

The mini-course is designed as a series of emails (normally 3 or 4) that are sent out over 3 or 4 days. Each part contains some key information, tools or techniques that will benefit your visitor.

The visitor receives these emails over a few days and it encourages them to do business with you.

The great benefit of a mini-course is that it captures the ‘not sure’ visitors name and email address and gives you the opportunity to convert them.

Without it, they just disappear and you have no way of knowing who they are or selling to them.

Here’s an example of a mini-course:

http://www.go-maxweb.com/freereport/

If you need more information or would like to add a mini-course to your site, please call us on freephone 0800 311 2135.

D.

It seems that dodgy emails are doing the rounds again. I’ve had several emails claiming to be from Natwest.

They are cleverly worded and give every indication that they are from Natwest - but of course they are not.

The links usually have ‘natwest’ in them, but do not go to the real Natwest website.

Here are some quick tips for dealing with phishing emails:

1) Never, ever reply or follow the instructions given in the email.

2) Legitimate emails and websites will never ask for security details to be entered in full.

3) If in doubt:

- Contact your bank using the normal telephone number (not the one in the email!).
- Ask them to verify the email and confirm that it is legitimate.

4) Once you know the email is false, add the sender to your blocked email address list.

5) Make sure that you know what the website address of your bank should be.

Hope this helps.
D.

Over the last couple of weeks, I’ve had several conversations with clients about their reliance on email.

One client sent a very critical business proposal to a prospect and, to their dismay, found out a week later that the prospect had not received it.

This did not surprise me - but did surprise them.

When an email is transmitted, it travels from server to server across the internet to the destination email address.

Any one of these servers could corrupt or stop the email for any, or no, reason.

Sophisticated spam filtering, incorrectly set up servers or just plain malice could be to blame.

I would always advocate that an important email is always followed up with a telephone call to confirm receipt. Never leave it to fate.

D.