Generally speaking you will have three types of visitor to your website:

Type 1 - Those that want to do business with you now.

Type 2 - Those that want to do business with you later.

Type 3 - Those that will never do business with you.

Type 1 visitors will make contact with and will be proactive - you just need to take the sale.

Type 2 visitors will sit on the fence and may not make contact with you. It is these types of visitor that you should implement as gentle sales conversion tool.

It’s called a free mini-course.

The mini-course is designed as a series of emails (normally 3 or 4) that are sent out over 3 or 4 days. Each part contains some key information, tools or techniques that will benefit your visitor.

The visitor receives these emails over a few days and it encourages them to do business with you.

The great benefit of a mini-course is that it captures the ‘not sure’ visitors name and email address and gives you the opportunity to convert them.

Without it, they just disappear and you have no way of knowing who they are or selling to them.

Here’s an example of a mini-course:

http://www.go-maxweb.com/freereport/

If you need more information or would like to add a mini-course to your site, please call us on freephone 0800 311 2135.

D.

Here’s an interesting article from the BBC:

http://news.bbc.co.uk/1/hi/business/7096900.stm

It deals with the pros and cons of having a web site.

My experience shows that more and more people are taking a look at a company’s web site before doing business with them. The web site becomes a kind of ‘feel good’ factor and offers some security to the prospect.

I do agree that the type of web site is critical. Most companies go with an information based web site which mimics their brochure. This fine - up to a point.

However, it often does not generate enquiries because it has no sales path and call to action.

A sales web site, on the other hand, is a direct attempt to get a sale. It takes a prospect through the benefits of the product or service and encourages them to take the next steps.

Here’s an example of a sales web site:

http://www.yourwebsitedoctor.co.uk/

For more information or advice, give me a call on freephone 0800 311 2135.

D.

We are launching a new web site designed to help small businesses to win on the web.

It’s going to contain articles, this blog and access to our newsletters.

I’ll be posting more in a week or so!

D.