Here’s a site I set up a couple of years ago:

http://www.yourwebsitedoctor.co.uk/

It’s a simple sales letter explaining about a critique service that I offer.

I’ve done over 20 critiques for many different types of web site.

These critiques are detailed and completely bespoke. They always highlight improvements and proven techniques that can make a big difference to a web site.

For more information, take a look at the site.
D.

“Only dead fish swim with the tide.”

Trevor Baylis
British Inventor

D.

You should communicate with your clients at least once a month.

Every marketing person will tell you this. But why is it so important?

Well, first of all, clients are fickle. They will begin to reconsider their options if you don’t give them a reason to stay.

Secondly, the needs and requirements of the client may change and you could be missing out.

Thirdly, competitors will jump at the chance to push you out and grab the client for themselves.

You absolutely must make sure every client receives a non-invoice communication every month.

Here’s some suggestions:

- An email newsletter
- A tip sheet
- An online blog
- A telephone call (not to sell, just to find out how things are)
- A thank you letter (thanking them for their business)
- A podcast

These are great ways of keeping in touch.

Have fun.
D.

“Time is what keeps everything from happening all at once.”

D.

Over the last couple of weeks, I’ve had several conversations with clients about their reliance on email.

One client sent a very critical business proposal to a prospect and, to their dismay, found out a week later that the prospect had not received it.

This did not surprise me - but did surprise them.

When an email is transmitted, it travels from server to server across the internet to the destination email address.

Any one of these servers could corrupt or stop the email for any, or no, reason.

Sophisticated spam filtering, incorrectly set up servers or just plain malice could be to blame.

I would always advocate that an important email is always followed up with a telephone call to confirm receipt. Never leave it to fate.

D.

After some discussion, we’ve decided to set up our own freephone number. This means our clients and prospects can call us without incurring any cost.

We currently use 0870 numbers for the office and direct dial to our employees.

This is ok, but we’ve had negative feedback that clients and prospects are not prepared to call an 0870 number because they perceive it as a ‘premium rate number’.

This is not correct (a call to an 0870 number is charged at national rates), but it’s the perception that counts.

From the 1st September, we will have two main incoming numbers. There will be a standard 01905 number direct to the office and a freephone number that will go via an electronic switchboard.

The electronic switchboard will allow us to transfer incoming calls and therefore allocate the call to the best person to answer them.

Previously, our voicemail was active during the day and I don’t think this is a professional way to present the business.

We will be sending out a letter containing our new numbers towards the end of August. In the meantime, please use the normal numbers.

I look forward to speaking to you.
D.